As part of streamlining the business, Badge Town has removed its various product options with the aim of having a one-product store. To compliment this we reverted to the original one-page layout. The five pages of content were still required however, so we delivered this utilising a compact sliding browser.

We took advantage of the simplicity of a one-product store and created a fun purchasing interface as the main focus of the web site; four big red badges. The quantity is entered by the visitor, with automated data and minimum value check and total value calculation.

Visit the site – badgetown.com