What Is WordPress?

WordPress is one of Aarfie’s most important tools and we love it dearly. It is a free and open source blog publishing application and content management system used on millions of web sites around the world. WordPress makes maintaining your web site a breeze, and that’s why we integrate it with every site we make.

While it remains invisible to your visitors, WordPress gives you the ability to change and add content (i.e. text, new pages, posts, images, etc.) to your site with as little effort as logging in to your control panel, typing some words and clicking “Update”, just like this…

Aarfie and WordPress

Giving you easy control over your content is an important part of what we do. A WordPress powered site saves you from the headache of frequent html editing or the significant ongoing cost of having a designer perform your updates. It also allows you to keep your site more personal, relevant and active; a vital part of generating new visitors and keeping your existing ones coming back.

Aarfie can build you a custom WordPress powered web site, integrate WordPress with your own design (e.g. a sketch, a PhotoShop file, an Illustrator file, etc.), integrate WordPress with your existing web site or just create a standard WordPress installation. Whichever option you choose, you’ll always have the power to keep your site’s content fresh and up to date.

Search Engine Optimization (SEO)

WordPress is known to be extremely search engine friendly, which means that every web site Aarfie produces is an ideal platform for maintaining SEO.

SEO is considered in the layout and navigation we prepare for new sites and is further enhanced by the tools we install. Once you take over your site, WordPress integration ensures optimized URL’s, internal linking and structure are maintained automatically as you add content.